Wanna know how to get started with Voice Search SEO?
According to Google there are over 1 billion voice searches a month!
And the best part is that 40% of those searches are via mobile devices.
As a mobile voice SEO consultant I focus on long tail and localized keywords.
Local SEO includes the localization of keywords adding geographic modifiers to them.
These strategies need to be integrated to get the best out of voice search SEO.
I use keyword tools as follows:
I run queries for my client’s website’s main keywords, appended with the business’s geographical modifier (city/region/country/etc.)
I find a list of keywords three or more words long each.
I then arrange them in decreasing order of search volume and increasing the order of competitiveness.
I then extract the top 100 (or 50) from both lists, and find out the ones common to both lists (means high search volume and low competition keywords).
I Use Google Autocomplete: This one is easy and quick to execute. For starters, I type in my local search query into Google’s search box, and wait. The trick here is to:
Either write my primary keyword only (and add the city name to suggested keywords later).
I start with the city name followed by my primary keyword, if I also want more versions of city name based keywords. For example “Miami cheap running shoes”
Then I Use Google related search words at the bottom of the search page.
I would then add all these long tail localized keywords into an Excel sheet, and then run them through a keyword research tool to identify the ones with the right balance of search volume and keyword difficulty.
It’s all about keywords in the form of questions. For a local business, all these questions can be translated into question-form keywords, which makes their content highly contextualized and valid as answers to these questions.
For instance, consider these questions below:
I want to know: What are healthy breakfast choices?
I want to go: restaurants near me?
I want to do: how to decorate your bedroom?
I want to buy: best place to buy fresh vegetables
Let Your client’s local business be the first to answer these questions.
Shoppers have questions before they buy; the brands that can answer the quickest will get their business.
From a local + voice search SEO perspective, this boils down to optimizing your client’s local website for the queries that users will ask their mobile phones’ voice search assistants. To build a list of question form keywords.
You can use Google Auto Suggest; Yes, it works for question keyword research too. Type in your local variation main keyword by adding a question word in front of it, and you’ll get important, related, and high search volume question form keywords.
For example you can begin to type in “where to purchase cheap running shoes in Miami
If entering local keywords such as ‘where to purchase cheap running shoes in miami’ does not return any question keywords, remove the local element, re-do your questions search, and add the local element to these questions on your own.
To make your client’s local business website get Google’s love for relevant voice searches, you need to communicate its context comprehensively.
After all, Google doesn’t want to be embarrassed by showcasing irrelevant search results for voice queries.
To make your client’s local business website’s context clear to Google’s algorithm, do this:
Claim your client’s Google My Business listing, complete their profile, and categorize their business correctly.
Work towards building up your client’s local business’ citations (also called NAP – name, address, and phone number) online.
Claim and complete your listings on the major business directories online.
Consult Google’s Structured Data Markup Helper to identify the different content types you can markup.
Research LSI keywords and weave your client’s web content around them, so that search algorithms are 100% certain that your client’s website offers the right content to be shown in a voice search query
Use LSIGraph; a free and easy to use tool to generate contextual and topically related keywords
Key in your main local keyword, and extract the list of LSI keywords.
Now that you have a massive library of a long tail, LSI, and question keywords, all localized to your target geography, it’s time to bring out their SEO juice and use it to make your client’s local business website super visible for voice searches.
Here are the best practices to stick to:
Add all your keywords in an MS Excel (or equivalent) document.
Categorize your keywords; this is as simple as adding a generic tag in the column next to your keyword.
Even if you have 500 keywords, this exercise won’t take more than a couple of hours, and you will have ample artillery to manage your voice + local SEO for several months to come.
Once done, sort them into the categories you assigned them, and ask your content writers or outsourcers to create content, ensuring that:
The keywords are used in the page title, meta description tag, and image tags
Keywords are used naturally in the content
The page content is structured into short paragraphs with subheadings containing keywords.
If all is done correctly, a potential buyer could whisk or his/her phone and say “Okay Google, where can I purchase cheap running shoes in Miami” and your client’s answer and website link would pop up at position zero.
Don’t wait. Voice search with local intent is the future so get on the bandwagon before it gets hard to rank for voice search.